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How Social Media Investigations Reduce Insurance Claims



Today’s claim professional is utilizing social media as another tool to do their jobs well.
It’s an area that cannot be ignored because of its potential for highly valuable information. Some adjusters do a preliminary search themselves and find evidence that can help reduce or even eliminate a claim. Still other adjusters hire an investigation company to provide them with social media as evidence.

Many people can’t wait to document their every move on Facebook, Twitter and other social media sites. The reality is that there are thousands and thousands of social media sites that can provide claims professionals a bevy of information that can help refute a questionable claim. Not only can the subject’s online activity become a place for effective investigative research but what others say or post about the subject may be even more helpful.

In an article written by Beth Orenstein of Insure.com titled, ‘How Social Media ruin insurance claims’ Orenstein says “posts don’t have to be obvious. Carlos Pallordet, a senior economist and spokesperson for Timetric says people are posting on their Facebook page or tweeting things that could be used against them in a claims investigation. ‘Some are more direct and some are more indirect’, he says. Examples of indirect posts that could make claims investigators suspicious include photos or comments about the drivers’ love of speed or recklessness or their dislike of using seat belts, says Pollordet.”

Other areas where social media research can help include defending questionable slip and falls as well as exaggerated injuries in car accidents. Insurance companies and third party administrators have savvy claims representatives that partner with investigation companies that specialize in capturing social media information in a forensically sound manner. After all, the credibility of process in gathering social media evidence must hold up when challenged.

The bottom line is this: because of social media, claims professionals today are more empowered than ever before to legitimize a claim or find helpful evidence to refute it.

This entry was posted on Thursday, May 8th, 2014 at 8:58 PM and is filed under blog, Featured, News & Information, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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